Best in Africa for 2011

1. Background

In the center of South Africa, lies the fertile and beautiful Vaalharts Valley formed millions of years ago by a giant glacier. Here, in the midst of the semi-dessert of the Northern Cape Province, lay the Vaalharts Irrigation project, which comprises 43,000 hectares, cradled between the Harts- and the Vaalrivers. Hartswater, the main center of the Irrigation project, is home to O.S.A (Olives South Africa)

The first trees were planted in 1995. We also planted an experimental grove of more than 60 different varieties, which helped us to select varieties best suited to our unique conditions. Since Olives South Africa has the only olive processing plant in this area and the vast majority of these olives are processed at our plant.

South African Markets:

  • Distributors of Olive Oil and Table Olives to Woolworths (Pty) Ltd since 2003
  • We are the sole local supplier of all the Olive & Olive Oil gifting for Woolworths for the last 7 years
  • We also supply selected Pick & Pay and Spar outlets.
  • A small quantity of our products is also exported to niche markets.
  • Numerous Deli’s, Spa’s and up market outlets country wide.

International Markets

O.S.A possesses excellent information about the international market and knows a great deal about the common characteristics of their respected customers. O.S.A will leverage this information to better understand who is served, their needs, and how O.S.A can best communicate with them. O.S.A recognizes that this is an evolving process that requires multiple intervals of attention throughout the year.

To obtain our goals and act in the best interests of our clients, Mr. Ben Visser, CEO of Olives South Africa attended several international seminars and business exhibitions. Herewith a list of recent visits:

  • Dubai 2008: Accompanied Minister Dupua Peters on a state visit to Dubai, Singapore and Malaysia
  • Tunisia 2009: We were chosen out of 5 of the best international companies to set up a business plan and Implementation plan for a very large international company in Dubai which was destined for Algeria.
  • Attend the State visit of the Botswana President and President Jacob Zuma
  • China 2010: Invited to accompany President Jacob Zuma on a state visit to China.
  • China 2010: Invitation to participate at the 2010 Shanghai World Expo
  • China 2010: Sa Food Companies to participate FHC China 2010
  • China Wuyi International Health Maintenance Expo
  • South African International Trade Initiative from 14 to 18 February 2011, in Moscow, Russia.
  • International Trade and Investment Initiative (ITI) India, 21 – 25 February 2011.
  • Kuwait Agrifair

3. List of products:

3.1 Main products:

3.1.1 Estate Extra Virgin Cold Pressed Olive Oil

For our Estate Extra Virgin Cold Pressed Olive Oil, only the best quality olives are handpicked at optimal ripeness and pressed within 24 hours of harvesting. The oil is stored in stainless steel storage tanks at just the right temperature until it is bottled in elegant glass bottles. This ensures top quality oil which can compare to the best in the world.

3.1.2 Range of Olives

All olives are handpicked at exactly the optimal stage of ripeness. We use an age old, traditional long, slow, natural fermentation process to preserve all the goodness and rich olive taste. The olives are fermented in brine for 9-12 months, before it is ready for packing. Only sea salt and water are used to bottle the fruit, no preservatives or colouring agents are added.

Our range of table olive products consists of, Jumbo green, Manzanilla Green Kalamata and Natural Black – all in elegant glass jars of various sizes.

3.2 Side Stream Product lines

3.2.1 Balsamic Vinegar

Balsamic Vinegar is made from boiled grape must that matures due to slow acetification; the result of natural fermentation and steady thickening through a very slow ageing process in casks made of different woods, without the addition of any aromatic substances.

A deep, dark, glossy brown manifests its density in an honest, flowing syrupy consistency. It has a characteristic perfume; complex and sharp, with an evident but pleasant and harmonic acidity. Of a traditional and inimitably well-balanced sweet and sour taste, it offers itself generously full and savoury, with velvety hints in accordance with its typical olfactory characteristics”.

3.2.2 New Olive Oil Capsule Range

The range consists for example with products like Olive Oil with a complete Multivitamin and Mineral content, Olive Oil with Calcium and Olive Oil with Garlic. Now can enjoy all the health benefits of pure extra virgin olive oil in a convenient, easy to digest and gentle to swallow capsule. All these capsules are hermetically sealed to guarantee continued purity, freshness and potency. The combination of different herbs, vitamins, mineral and extra virgin olive oil results in a unique product range which provides optimum health benefits for the whole family.

3.2.3 New Body Care Intrigue (cosmetic) range

Where tradition and science meet… Intrigue is born. With the help of latest scientific research and

cutting edge patented technology, O.S.A formulated new combinations to bring you this unique new skin rejuvenating range. This range is the only South African product with at least 10% cold pressed extra virgin olive oil, Squalane, Promois WK, Vitamin Complex and Keratin. This range is also Paraben free.

3.2.4 Handmade Olive Oil Soap Range

This unique, gentle soap without any chemically added ingredients is gentle and nourishing to the face

and body, especially for sensitive, dry skins and skin conditions like eczema. This soap is high in natural

glycerin that attracts moisture in the skin.

Our Natural Soap also contains:

NO artificial dyes or synthetic fragrances

NO artificial colourings

NO animal or nut products

NO preservatives

100% biodegradable

3.2.5 All Olive Related Products

Olives South Africa can also supply a wide range of olive related products like Olive Jam, Olive Spread and Concentrated Olive Oil.

3.2.6 Corporate Gift Boxes and Gifting

We have been supplying Woolworths with a wide range of our products for the last 7 years and we are also doing all the Olive Gifting for Woolworths for the last number of years – from Tapenades to Jam, from 12 year Old Oak Aged Balsamic Vinegar to their fancy wax sealed Estate Extra Virgin Oil and Olive ranges

O.S.A can provide your single clients, businesses or corporations with the perfect gift for your clients,

ranging from one bottle of balsamic vinegar to custom-designed gift packs. Since most of our gift items are sold only at O.S.A Processing Plant or through our website, you are assured of giving something that is quite unique to South Africa.

3.2.7 Olive Trees

Only the best genetic material is used to propagate the young olive trees. Young trees are grown with a single stem in the nursery to make them more suitable for single leader training as well as open vase systems. We also stock the newest cultivars available in the world – thus ensuring our customers are on par with the best the world has to offer

3.2.9 Business Plans

With years of experience and research in the Olive Industry, Olives South Africa strives to be part of the development of Community Projects, new upcoming olive farms and assistance to possible new farmers. It is always good to get firsthand knowledge from people in the same industry that has been down the same path. As far as we know, Olives South Africa are the only company that offer comprehensive business plans with the Metric eis tax relief scheme to support applications for financing to financial institutions with accurate facts presented in a professionally accepted format.

3.2.10 Project Management Services

Since 2005, research and development are synonym with Olives South Africa. As a result of years of research, O.S.A. is in position to share valuable information regarding some critical issues in the Olive

Industry.

Besides business plans and financial planning for the olive industry, O.S.A also provides well proofed information regarding the following agricultural issues:

  • Irrigation – layout and application.
  • Soil and Leaf analysis to recommend corrective fertilisation options and optimum orchard layout.
  • General consultation on the establishment of the grove which will include information on the layout of the grove and the actual planting of trees.
  • Orchard maintenance – which will include specific training and demonstrations on pruning, general
  • orchard maintenance and soil and leaf analysis in support of a healthy tree and improved crops.
  • The optimum harvesting approach.
  • A vast amount of information on olive farming can be obtained from our web site:

www.olivessouthafrica.com under Orchard Management. This information is updated on a regular

basis and is the most comprehensive online information base on olive farming for the benefit of South African farmers in South Africa

3.2.11 Pecan Nuts

A new addition to our range is home grown Pecan nuts. In addition to Hand Selected Whole Halves and pieces we also offer a wide range of products like:

  • Pecan Nuts with Cinnamon & Spices
  • Pecan Nuts with Salt & Thyme
  • Pecan Nuts with Garlic
  • Pecan Nuts with Honey
  • Pecan Nuts with Sesame Seeds

The best quality are guaranteed at all times. We packed the pecan nuts in 500g – 5kg vacuum packed bags to guarantee freshness. The Pecan nut facility makes use of the latest and most advanced technology in the world and the only one of its kind in Africa at the moment. That reflects in the top quality pecan nut we are producing.

3.2.12 Pecan Nut Trees

Pecan-nut trees grow very fast and become very tall unless growth is controlled. It is regarded as one of the biggest fruit/nut crops. There are a large amount of cultivars available.

4. Community Projects

Mr. Ben Visser play an active role in the development of olive related community projects in towns like:

  • Lydenburg (Anglo American)
  • Postmasburg (Assmang Mine)
  • Hartswater (Bonita Park – Pokwane Municipality)
  • Kuruman (Assmang Mine)
  • Moretele Municipal district
  • Dwarsrivier (Assmang Mine)
  • Jan Kempdorp (Community Project that was initiated by Minister Tina Joumat Pieterson)

5. CONCLUSION

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We believe our unique product range. We have already exported successfully to countries like the USA, New Zealand and Switzerland, would give the up market international public a wider choice of Olives and Olive related products. The demand for olives and Pecan nuts are growing at a faster rate than production is increasing, and this creates a spirit of enthusiasm to grow from strength to strength.

Olives South Africa is also in process of HACCP accreditation. A team of dedicated personnel are willing to assist you with professionalism and from their our logo:

we pour our heart and soul into it …

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